Woolly Mammoth was tasked with delivering the Stuff4Dudes series for Ripe TV and Time Warner VOD.
Assignment: Create funny and sexy parody workout videos that appeal to Ripe's 18-35 year old male demographic, but still fall within Time Warner's family guidelines.
The first two shows, Yoga4Dudes and Ballwork4Dudes were the top shows for Ripe in 2007-08 only to be beaten out by the most recent, TubeTopPilates4Dudes. The shows have received over 50 million views and have become an internet phenomenon.
Assignment: Create funny and sexy parody workout videos that appeal to Ripe's 18-35 year old male demographic, but still fall within Time Warner's family guidelines.
The first two shows, Yoga4Dudes and Ballwork4Dudes were the top shows for Ripe in 2007-08 only to be beaten out by the most recent, TubeTopPilates4Dudes. The shows have received over 50 million views and have become an internet phenomenon.